I was reading a book recently and the main character, a precocious 9 year-old boy, used this phrase on two occasions. It gobbled up my attention – instantly. It’s a French expression (of course) meaning reason or justification for existence. In other words, purpose.
In the past few months, I have been exposed to several articles on the value of crafting and practicing an elevator speech, a short presentation that communicates who a person is, what they do, and how that may be of value to others. Such a tool seems mostly for entrepreneurs or business people but really it is useful for anyone who practices the art of networking, which really should be all of us.
I’ve been thinking of putting some time to developing my own elevator speech, and, in the spirit of killing two birds with one stone, I think I’ve found a way to wire this into a current opportunity. In a few weeks, I will be meeting with folks from the Prince George Chamber of Commerce to see if we can come up with a public speaking training seminar for their members. This is a daunting task because no one can be trained in public speaking in a single session. Therefore, I’m thinking a more useful enterprise might be to have a session on writing and delivering an elevator speech.
That brings me back to the title of this article because one of the key steps in creating such a story will be identifying one’s purpose, one’s raison d’etre. Even better I think if it can be expressed in a single sentence, which I recently saw on a Daniel Pink blog. Since I will be doing some ponding on what my raison d’etre is, I would love to hear what yours might be also. Post it in a comment below,
tweet me (@gsjonuk), or email it to me at firstname.lastname@example.org